Vietnam’s Lux Group launch new adventure travel division

Vietnam-based award-winning dmc, a member of the Lux Group, has launched a new brand focusing on community-based adventure tourism.
“We are constantly coming up with innovative ideas and looking out for opportunities. We create a new brand for them and let them behave like a small independent businesses as part of our ‘string of pearls’ strategy under the Lux Group umbrella,” said Pham Ha, president of the Lux Group.

“Active travel or adventure tourism has evolved over the years from a tiny niche market to become one of the nerve centers of growth and development within the travel industry. This form of traveling is increasingly popular among people who’re in search of leisure or holiday destinations combined with vibrant environmental, cultural and natural experiences.”

Though popularly known among tourists for its war history, Vietnam has the makings of an adventure tourism, with hills, mountains, valleys, rice paddies and deserted beaches among its assets, the Lux Group said in a statement.
Examples of activities include trekking the mountains of Sapa, cycling on the Ho Chi Minh trail or rock climbing and kayaking in Cat Ba Archipelago, discovering Bai Tu Long Bay, hiking in Dalat. Wildlife can be experienced at the Cuc Phuong or Nam Cat Tien national parks.

Around 70 per cent of Vietnamese live in the countryside and remote mountainous areas. Travellers can support communities by participating in charity or voluntourism projects, while discovering the country in a responsible way.
Adventura Travel will pioneer tourism projects in Vietnam’s north, centre and south that give back to communities in through sustainable development and poverty reduction.

 

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